The world’s destination for eating well every day


We inspire, plan, guide with nutrition, create personal recipes, keep diets, assist with cooking, entertain and shop for you.

Imagine a world where you would not have to spend years of your life on deciding what to eat, search for recipes, compare prices, research nutritional information and health benefits, follow diets and do grocery shopping. Imagine we solved this complex problem on your behalf - and got it right every time.We are currently operating a meal-kit business that helps our customers skip the hassle of meal-planning and grocery shopping.We are expanding the meal-kit service to markets where this service does not yet exist.

yummy is on a global mission
to solve food for good
yummy globe
We want to enable people to eat well and be well, every day;
while decreasing food waste significantly around the Earth.

Our story

yummy team

Martin started as an engineer when he was 14. Karl started his first business designing websites when he was 16. Martin went on to build a world-leader in the consumer AI space while Karl built Estonia’s fastest growing legal business taking Estonian tech companies global.

Friends since high school, Karl and Martin have been working together for years. Sharing a fiery  passion for food, well-being and an aversion for grocery shopping, Martin and Karl started yummy in 2020 to “solve food for good”.

We launched the “Clean Kitchen” meal-kit brand in Estonia to help customers save money and time on meal planning and groceries. Clean Kitchen grew explosively and we’re currently expanding the service to markets where meal-kits are not yet available.

However, this is barely scratching the surface.

Eating a healthy, tasty and a varied personalised diet on an individual budget, without having to spend a massive amount of time on food and ingredient research, grocery shopping and with no food waste is impossible today.

Not for long…

yummy foods